ABOUT US was founded and is run by nature lovers, not computer wizards. Birdwatching is in our veins. Having immersed ourselves in the outdoors over a 50-year period and operated multiple websites since 1999, we set out to create a shopping experience that would be easy and fun for our customers who love nature as much as we do.

Our vision was to offer a complete assortment of the very best products at the lowest possible prices with the convenience of online shopping, delivered directly to our customers’ doors. We have become authorized dealers for most major brands and constantly try to  scout the industry and present you with “new” products to make your life and that of your family easier and more enjoyable.

At we recognize that our customers make buying decisions on:

  • Service
  • Quality
  • Style
  • Trust
  • Price (or actually) Value

When you discover new products or simply find products we don’t yet carry please alert us so we can present them to our other valued customers. We value your feedback. Please let us know what we might do to make your shopping experience more enjoyable. Contact us.